hydration, handled
your go-to glow, bottled and ready
JIDAI was created to slow things down. we believe in fewer steps, one potent ingredient, and products that make care feel effortless-not like a chore. our products are made to move with you-on your nightstand, in your bag, or wherever the day takes you. always close. always intentional. your everyday essential.
one ingredient,
endless ritual
pure castor oil is the foundation-versatile, timeless, and deeply nourishing. every formula starts with its natural ability to soften, smooth, and condition skin.
naturally
active
rich in fatty acids, vitamin E, and ricinoleic acid, castor oil helps lock in moisture and visibly improve texture. no synthetic additives-just skin-loving simplicity.
.jpeg)
we use only cold-pressed castor oil—organic, hexane-free, and unrefined. thick, golden, and potent—just as nature intended.
slow beauty, bottled
One Ingredient,
Endless Ritual
Pure castor oil is the foundation-versatile, timeless, and deeply nourishing. Every formula starts with its natural ability to soften, smooth, and condition skin.
naturally
active
Rich in fatty acids, vitamin E, and ricinoleic acid, castor oil helps lock in moisture and visibly improve texture. No synthetic additives-just skin-loving simplicity.
.jpeg)
slow beauty, bottled
We use only cold-pressed castor oil—organic, hexane-free, and unrefined. Thick, golden, and potent—just as nature intended.
JIDAI /jee-dye/ (時代) —
pronounced “jee-dye”
JIDAI means era in japanese.
we’re in our slow, soft, don’t-need-much era.
one step. one oil. that’s enough.
JIDAI /jee-dye/ (時代) —
pronounced “jee-dye”
JIDAI means era in japanese.
we’re in our slow, soft, don’t-need-much era.
one step. one oil. that’s enough.
conscious & transparent
we keep it simple: no added fragrance, dyes, or unnecessary extras-just castor oil.
glass > guilt
we keep our packaging as low-impact as possible—mostly glass, a touch of bamboo, a rose quartz roller, and just enough plastic to make it work. nothing extra.
our non-negotiable
we don’t believe in animal testing. period.
less stock, more soul,
made in small batches, because we care more about quality than quantity.
How This Works
We take care of everything, you just have to test your skin and apply serum.
01
Test Your Skin
Use our at-home skin test to formulate your custom serum. Nothing to mail back!
02
Preview Your Formula
Use our at-home skin test to formulate your custom serum. Nothing to mail back!
03
Apply Serum
Use our at-home skin test to formulate your custom serum. Nothing to mail back!
04
Adapt and Perfect
Use our at-home skin test to formulate your custom serum. Nothing to mail back!
hydration handled,
your go-to glow, bottled and ready.
JIDAI was created to slow things down. we believe in fewer steps, one potent ingredient, and products that make care feel effortless—not like a chore. our products are made to move with you—on your nightstand, in your bag, or wherever the day takes you. always close. always intentional. your everyday essential.
testimonials
quiet rituals. loud reviews
o
Olivia J.
“I’ve tried so so many products, but this is the only one that feels like it was made for me. my skin has never been this soft or calm.”
Quench & Roll
Cold-pressed castor oil in a sleek roller for lips, eyes, and cuticles.
e
Emma S.
“my go-to essential now. I keep one in my bag at all times and don't go to sleep without using it on my belly button! love, love, love my castor night routine and this is the perfect addition.”
Quench & Roll
Cold-pressed castor oil in a sleek roller for lips, eyes, and cuticles.
a
Amelia B.
“this is super easy and clean to use. also, the bottle is super minimalist and cutie!”
Quench & Roll
Cold-pressed castor oil in a sleek roller for lips, eyes, and cuticles.
testimonials
quiet rituals. loud reviews
Quench & Roll
Cold-pressed castor oil in a sleek roller for lips, eyes, and cuticles.
o
Olivia j.
“I’ve tried so so many products, but this is the only one that feels like it was made for me. my skin has never been this soft or calm.”
Quench & Roll
Cold-pressed castor oil in a sleek roller for lips, eyes, and cuticles.
e
Emma Smith
“my go-to essential now. I keep one in my bag at all times and don't go to sleep without using it on my belly button! love, love, love my castor night routine and this is the perfect addition.”
Quench & Roll
Cold-pressed castor oil in a sleek roller for lips, eyes, and cuticles.
a
Amelia b.
“this is super easy and clean to use. also, the bottle is super minimalist and cutie!”
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